🔗 Share this article A Limited-Edition Pikachu Promo Seeks to Curb the Influence On Resellers To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and London's Natural History Museum are opening a pop-up shop stocked with special items. Enthusiasts will find products like stationery, plushes, and artwork that are inspired by the museum's theme. The big draw, however, will be a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. This shop will operate from on-site at the museum and online from January 26 to April 19. The Book That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning illustrations depicting Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist could produce after trainers submit their data, alternatively a naturalist's journal might have created had the Galapagos teemed with flying-types rather than birds. A key appeal lies in the book's scholarly treatment, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology. What Makes This Special Card Different It is common for The Pokémon Company to release cards for major tournaments or crossover partnerships. Many of these collector items often feature the famous electric rodent that acts as the series face. What distinguishes this new museum card is its unusually large size. Although precise specs were not publicly disclosed, availability will certainly be highly restricted, with customers limited to just one card with each transaction. Curbing Reseller Interest According to a company announcement, some of the pop-up items may also be available beyond the institution itself. However, a wider release will only be specific stores within the UK. Importantly, collectors will not be able to acquire this promo through the online Pokémon Center. While speculator demand is inevitable, it appears they will have trouble hoarding mass quantities this time around. For those unable to attend, consider an alternative like Pokémon Fossil exhibit coming to the Windy City in the coming months. "All profits of sales made in the Museum shop and its online store, which covers Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers who are conducting studies and finding solutions to the planetary emergency," the statement notes.